Curiosity.
Connection.
Consequence.

I’m Fiona van Iersel, the person behind Minerva Empowerment. Alongside the journal, I provide marketing consultancy and practical support: helping businesses decide what to do, put agreed work into practice and understand the results. You can work with me on strategy, delivery or fractional marketing leadership, with scope and monthly hours agreed together.

Why I named my business Minerva ↗

A space for
independent thought.

Minerva Empowerment brings together ideas about brands, people and the consequences of the choices organisations make.

Founded by Fiona van Iersel, Minerva connects marketing and communications experience with a curiosity about what makes people and organisations act.

Fiona’s international experience spans the UK, continental Europe, Mexico and the United States. Her interests include customer insight, sustainability, practical uses of AI and the relationships that help organisations grow.

Here, research meets everyday experience: the brands we love, the stories we believe and the responsibilities we share.

I also work with businesses through Minerva, combining marketing guidance with practical delivery and ongoing leadership. Explore how we can work together, or see the monthly packages.

Professional background: Fiona’s public Reach Volunteering profile ↗.