Clear thinking.
Practical work.
Your next step.
I’m Fiona. Through Minerva, I help businesses understand their customers, decide where to focus and turn useful ideas into action.
- 01 Listen
- 02 Strategy
- 03 Delivery
Direction when you need it.
Help to make it happen.
You may need a sounding board, help getting a project moving or someone to bring your marketing together. We start with your business and the people you want to reach, then choose the work that will be most useful.
Marketing Strategy provides direction. Strategy & Delivery combines planning with hands-on work. Fractional Marketing Leadership and Extended Marketing Partnership provide more time for leadership, coordination and delivery. Every package has a defined monthly allowance.
From £796.88 a month, excluding VAT — compare the optionsWhat can we
work on?
Plain explanations. Tangible outputs.
A clear sense of what each service is for.
Fractional marketing leadership
A clear direction. Someone to join the dots.
Practical marketing execution
Turn the plan into useful, finished work.
SEO, GEO & AIO
Help people find and understand your business.
Advertising & campaigns
Give each campaign a purpose and a budget.
Analytics & reporting
Understand what happened. Decide what to do next.
CRM & email
Make the next conversation easier to follow through.
AI & practical automation
Less repetitive work. More room for human judgement.
These are the services we can discuss, not a checklist of everything delivered each month. We agree priorities, scope, platform suitability and dates to fit your package and available capacity.
Understand.
Prioritise.
Make progress.
First, we make sense of where you are. Then we agree what matters now and what can wait. I carry out the agreed work, or help your team do it, and we review what the evidence tells us.
See the full process, from discovery to delivery ↗
You should know what has been done, what remains and what the next decision is. Business results depend on more than marketing alone, so we set realistic goals and make no guarantees about sales, rankings or AI recommendations.
Let’s start with
what you need.
Tell me what you are working towards, what feels stuck and where you would welcome support. We can agree a realistic starting point.