Heronden Independent Veterinary Practice
The moment before disaster.
Pet Insurance? A short question, a familiar pet and a scene that makes people pause.
See all 3 visualsMINERVA / SELECTED WORK
Ideas made visible.
Websites, campaigns, videos, concepts and community projects by Fiona van Iersel. Explore the work, then the thinking and contribution behind each piece.
Explore the portfolioCampaigns / Websites / Ideas / CommunityFiona van Iersel
The work.
29 projects
Heronden Independent Veterinary Practice
A warm welcome. A personal thank you.
Three short brand animations, bringing a welcome and two thank-you messages to life with the practice’s heron identity and familiar pets.
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Community and charity events
Christmas, community and connection.
A charity Christmas grotto at Saint Ronan’s, a Christmas fair and Heronden’s outdoor community presence: archive films from events I helped create.
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TLC Family Day Care
Play. Learn. Grow.
A friendly identity carried across a childcare website, family communications and physical materials.
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King’s College London / UBS case study
Intelligence, Crafted.
Master’s in Marketing final-paper proposal at King’s College London, awarded a Distinction. Not approved by UBS; never launched.
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Heronden Independent Veterinary Practice
A warmer welcome, one window at a time.
A community guide and window-sticker campaign connecting dog owners with welcoming places around Tenterden.
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Washed Up — product concept
Wash your mouth. Rethink the tube.
A shell-inspired toothpaste and reusable packaging concept, connecting product design, naming and an idea for coastal material reuse.
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King’s College London / KCLSU
Give people a place in the message.
A student election campaign with a recognisable identity and an invitation to contribute.
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Ashwal MOT Centre
Make the next step easy.
A clear digital presence for an independent garage, organised around services and a straightforward enquiry.
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EeStairs
Bring the craft into the conversation.
Event organisation and architectural communication: an Amsterdam guest visit, EeStairs’ 25-year celebration and the practical coordination behind…
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Essora
Clarity for the next career move.
English and Spanish design explorations for career coaching, supported by a website audit and improvement proposal.
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Heronden Independent Veterinary Practice
Heronden has your back.
A reassuring membership message made visible through a large dog and a small dog.
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Heronden Independent Veterinary Practice
Start with a real question.
A question-led content idea that gives the practice a useful, approachable way to communicate.
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Heronden Independent Veterinary Practice
We care. We scan. We reconnect.
Two familiar dog-owner situations lead into a simple message about reconnecting lost pets.
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The Pet Shed
A personality people can recognise.
Brand direction and a digital introduction for a pet-care business.
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Katy Ellison / Tropic
A gathering with a clear invitation.
Skincare promotional material and a broader wellbeing campaign direction for an independent ambassador.
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TeleMarket — case study
A useful offer needs the right question.
A bright device-bundle concept supported by analysis of customer response, retention and the questions a staged test would need to answer.
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Independent analysis / Qomply
Big stands. Small memories.
An exploration of how specialist B2B brands can turn events into relevant conversations and purposeful follow-up.
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The King’s School Canterbury — independent study
Human Intelligence, Amplified.
A strategy study exploring how an established school could communicate future readiness while protecting pupils’ judgement, authorship and relationships…
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Greenwich Botanical Center
Make room for curiosity.
Children’s learning and community engagement built around plants, gardens and practical discovery.
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Corporate brand guidelines
Keep the experience recognisable.
A corporate brand-guidelines working draft exploring consistency across a digital brand experience.
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Clara Batten
From attention to equity.
A brand-strategy white paper exploring how an audience can support a clearer long-term commercial direction.
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Chloe Myers / TheBePlan
Make the offer easier to understand.
Brand, growth and client-experience strategy for a wellbeing business.
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Lucky Jumper Films
From first site to handover.
The original Wix website project, domain and professional email setup for a film business.
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GemVet — campaign proposal
Love means understanding.
An independent campaign proposal exploring whether useful, carefully bounded pet-care support could build trust in AI. The visual evidence shows the…
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Responsible AI — brand governance
Make wellbeing a design decision.
A visual model and strategic analysis asking how wellbeing could shape product decisions, incentives and the credibility of an AI brand.
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Alcohol-free beer — research study
The choice has to feel part of the occasion.
Original observation photographs and strategic analysis explore how an alcohol-free drink becomes part of a familiar occasion.
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Music services — positioning study
From music libraries to everyday habits.
Two perceptual maps explore how the value of a music service can shift from library and price to content variety and everyday experience.
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Aqualisa — channel study
Create demand. Help the channel deliver.
An illustrated channel study connecting customer demand with the different roles of installers, consumers and developers.
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