EeStairs NextGen: Research Before Promotion
A proposed UK research programme connects staircase specification, professional buying roles and evidence-led marketing decisions.
Research in Marketing
Questions worth asking. Connections worth making.
2 articles
Research behind a campaign ↗
Connecting audience insight to creative choices and campaign decisions.
1 articleFinding meaning in qualitative research ↗
Interpreting experience without losing the context that gives it meaning.
1 articleChoosing a research sample ↗
How sampling choices affect the questions research can credibly answer.
1 articleAsking better research questions ↗
Designing questionnaires that people can understand and answer meaningfully.
1 articleMaking use of existing research ↗
Finding, interpreting and questioning information gathered by others.