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Heronden Independent Veterinary Practice
Heronden has your back.
A reassuring membership message made visible through a large dog and a small dog.
The work, up close.
1 visuals · Select to enlarge
View larger The brief
Explain a care-membership offer through a clear emotional idea and a simple visual relationship.
My contribution
- Campaign concept
- Message development
- Creative direction and refinement
The approach
Let the image carry the reassurance. The large dog looks after the smaller dog, making the headline easy to grasp.
What the work shows
The corrected original artwork brings the headline, identity and care-membership offer together.