← All work
Heronden Independent Veterinary Practice
We care. We scan. We reconnect.
Two familiar dog-owner situations lead into a simple message about reconnecting lost pets.
The work, up close.
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View larger The brief
Create attention for lost-dog and microchip awareness with an immediate, understandable call to action.
My contribution
- Creative concept and storytelling
- Headline and supporting copy
- Visual direction and refinement
The approach
A tempting barbecue and a disappearing seagull turn familiar dog behaviour into the beginning of a useful conversation.
What the work shows
Two original campaign concepts show a consistent headline hierarchy and practice identity.