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StrategyStrategy development2026

Chloe Myers / TheBePlan

Make the offer easier to understand.

Brand, growth and client-experience strategy for a wellbeing business.

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TheBePlan Brand, Growth and Client Experience Strategy cover.View larger
Original strategy cover, prepared by Fiona van Iersel, 20 October 2026. Early strategy development.

The brief

Explore a clearer brand architecture, a more understandable offer and a simpler journey from first enquiry to ongoing support.

My contribution

  • Positioning and brand architecture
  • Audience and offer development
  • Client-journey design
  • Website and measurement recommendations

The approach

Connect brand choices with the practical questions a prospective client asks: is this for me, what happens next and what support will I receive?

What the work shows

The original strategy cover records the work prepared in October 2026. The project continued through working discussions and refinement.

Project image