The Case of the Curious Clicks
Website analytics becomes detective work when we follow the clues from audience to arrival to action.
Reading website behaviour
Using web analytics to understand journeys, friction and opportunities for improvement.
From Website Data to a Marketing Plan
Analytics earns its place when it changes a decision: what to write, what to improve and which action to measure.
Beyond the Click: What Does a Branded Hoodie Mean?
A website can show us what shoppers do. Understanding the emotional reason for a purchase takes another question.