Hungry for The Hunger Games: when fans become participants
Catching Fire turned promotion into a world audiences could enter. Its strengths—and the limits of its personalisation—offer lessons far beyond film.
The Hunger Games and connected audiences
How stories, participation and channels can extend the life of a cultural brand.
Who owns the story when fans join in?
Inviting an audience into a fictional world also means accepting interpretation. The challenge is to keep participation open without losing the story’s direction.