Samsung loyalty: affection, convenience or the cost of leaving?
Connected products and rewards can encourage repeat purchases. The strategic challenge is distinguishing a relationship customers value from one they merely find difficult to leave.
What builds customer loyalty?
Trust, habits and the experiences that make customers want to return.
Recovering Z Flip optimist, emotionally committed to iPhone
A short-lived romance with a folding phone becomes a proposal for loyalty built through welcome, community, co-creation and dependable care.