Shopify and Regulated Merchants: Make Trust Part of the Proposition
An independent B2B analysis uses a veterinary merchant scenario to connect platform positioning, perceived risk and the buying decision.
Business to Business Marketing
Questions worth asking. Connections worth making.
1 article
The logic of pricing ↗
How price connects costs, customer expectations and the value a brand promises.
2 articlesWhere B2B and B2C meet ↗
The overlap between organisational buying and the people making the decisions.
1 articleThe value of a B2B brand ↗
How reputation and a clear promise reduce uncertainty in business relationships.
2 articlesRelationships beyond a transaction ↗
Using customer understanding to make relationships more relevant and useful.
1 articleDoes a higher price mean greater value? ↗
The signals and expectations behind premium pricing.
More perspectives
Big Stands, Small Memories
Why a trade show needs to start a relationship, not finish a sale.
Hybrid Selling Should Reduce Anxiety
More communication channels help only when they reveal progress, responsibility and a person who understands.