← All work
Clara Batten
From attention to equity.
A brand-strategy white paper exploring how an audience can support a clearer long-term commercial direction.
The work, up close.
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View larger The brief
Study the brand, audience journey and opportunities for a more coherent commercial strategy.
My contribution
- Research and brand audit
- Audience-journey analysis
- Strategic and commercial recommendations
The approach
Look beyond individual pieces of content to the relationships, offers and choices that could build durable brand value.
What the work shows
The first page of the original Brand Strategy White Paper is shown here.