Clarity for the next career move.

English and Spanish design explorations for career coaching, supported by a website audit and improvement proposal.

The work, up close.

2 visuals · Select to enlarge

English career-coaching page concept for Essora with burgundy and teal styling. — English career-coaching page concept. Draft design and wording.

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Spanish brand and page-header exploration. Original draft artwork.

The brief

Make the career-coaching offer clearer and explore a coherent identity and enquiry journey.

My contribution

Website audit and improvement scope
Brand and content direction
English and Spanish page concepts

The approach

A burgundy and teal palette connects the page designs. The structure moves from the central promise to services, audience needs and a consultation invitation.

What the work shows

The original concepts show visual direction and content hierarchy. The audit sets out proposed improvements to editable content, mobile layout and enquiries.