Wash your mouth. Rethink the tube.

A shell-inspired toothpaste and reusable packaging concept, connecting product design, naming and an idea for coastal material reuse.

The work, up close.

2 visuals · Select to enlarge

Washed Up packaging concept showing fibre containers reused for a plant, jewellery and bathroom supplies. — Original Washed Up concept visual exploring container reuse. The packaging and environmental language are proposed design ideas, not verified product claims.

Washed Up toothpaste concept at the centre of an ecological-ceiling and social-foundation diagram. — Original Washed Up product-positioning concept using Doughnut Economics. The health and environmental labels express design goals; product efficacy and environmental performance are not established.

The brief

Explore a toothpaste experience with less mess and a reusable case people would want to keep.

My contribution

Product and packaging concept
Naming and campaign language
Reuse-system exploration
Sustainability framing

The approach

Develop a shell-inspired solid-toothpaste concept, investigate Sargassum-fibre outer packaging and connect the name to cleaning and coastal material reuse.

What the work shows

Two original visual concepts show the proposed positioning and possible second uses for the packaging.

Read the related analysis