Brand mating rituals
Peacocks, birds-of-paradise and frogs offer an unexpectedly useful way to think about luxury, everyday brands and the relationships they invite.
Choosing routes to the customer
The relationships and trade-offs involved in designing channels.
Luxury’s Complicated Flirtation with Scarcity
When the effort of obtaining something becomes part of its attraction.
The Love Languages of a Brand
A brand can vary the way it shows affection without changing its personality.