Wash Your Mouth: Rethinking the Toothpaste Tube
A familiar bathroom mess becomes a design question: could toothpaste waste be reduced by changing the object, rather than asking everyone to try harder?
Communicating greener products
Making environmental benefits understandable, credible and useful.
Biomimicry for the Wider Consumer Market
Nature-inspired design needs a clear connection between what a product does, what makes it greener and why a customer should care.